"A lot of stuff" we would say today, perhaps too much! Unfortunately, the Conference organized by SICC and TKS was not able to enjoy the visibility it would have deserved: too many events at the same time and the right priority due to the fair have strongly reduced the possibility of participating in the 360° journey into the scientific world of products hygiene of the person who has seen many excellent speakers succeed one another on stage; for this reason I highlight only one "gem", which only a few heroes were able to take advantage of who resisted until the last presentation of the first day: the results of the 2024 project of the new Cosmetic Itineraries, renamed "Innovation Project Management" were brilliantly presented by the communicator of the "Sportyfy" project group, Angela Diaco; Angela, on behalf of all 5 members (Lucrezia Angeletti, Madeleine Doldi, Francesca Grasso and Michael Montagner) have completed the creation of the "Main Sail" brand dedicated, as requested by the Brief, to competitive and amateur sailors. The group was very satisfied with the itinerary which in 7 months led them to experience, as protagonists, the world of project innovation management, with a 360° detailed vision. An invitation to participate in the next itinerary of the IPM 2025 Course intended for students and junior cosmetologists, eager to become protagonists in the planning of a challenging global brand!