1st SPES Course for the Evaluator of Cosmetic Pleasantness

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31 Mar, 2023 / 31 Dec, 2023
Milan SICC Office

THE EVALUATOR OF COSMETIC PLEASANCE

Nature without Colours, Perfumes, Aromas, Sounds, Tactile Stimuli would be Dead, Cosmetics without EMOTIONS would simply be a Parapharmaceutical

After security and stability, the course proceeds towards the qualification of Cosmetic Performance Evaluator, with the third session dedicated to Pleasantness

Pleasantness is certainly the most perceptible feature of the cosmetic product and is essential for the success of the products and for acquiring a competitive advantage over the competition, especially in the near future where the term "Joyology" is emerging forcefully as a distinctive attribute also in the cosmetic sector

Pleasantness extended from the physiological response of the sensory organs to the psychological response involving the social, cultural and intellectual aspects of the single individual