1st SPES Course for the Evaluator of Cosmetic Pleasantness
31 Mar, 2023 / 31 Dec, 2023
Milan SICC Office
THE EVALUATOR OF COSMETIC PLEASANCE
Nature without Colours, Perfumes, Aromas, Sounds, Tactile Stimuli would be Dead, Cosmetics without EMOTIONS would simply be a Parapharmaceutical
After security and stability, the course proceeds towards the qualification of Cosmetic Performance Evaluator, with the third session dedicated to Pleasantness
Pleasantness is certainly the most perceptible feature of the cosmetic product and is essential for the success of the products and for acquiring a competitive advantage over the competition, especially in the near future where the term "Joyology" is emerging forcefully as a distinctive attribute also in the cosmetic sector
Pleasantness extended from the physiological response of the sensory organs to the psychological response involving the social, cultural and intellectual aspects of the single individual