IT and Ecological Transition: the new paradigm of the cosmetics sector towards industry 4.0

For at least ten years we have been talking about Industry 4.0, and we are already planning the evolution towards the 5.0 release, but perhaps in the cosmetics supply chain we still have to metabolize and apply the concepts of IT and ecological transitions typical of version 4.0.

Artificial Intelligence, Neurocosmetics, 3D and 4D Printers, Internet of Thinks (IoT), Block Chain, Big Data, Virtual and Augmented Reality, are terms that are increasingly used, but how many have their meanings clear? And, above all, how to avoid dangerous shortcuts that tend to entrust to algorithms not deriving from in-depth data analysis and, worse, to incorrect operations of Greenwashing for strategic decisions of our profession? In this cycle of lectures, let us try to deepen some of these concepts.